By EVCar 
Starting from 2023, the boundaryless lawn mowing robot market is showing an accelerated development trend, gradually replacing boundaryless lawn mowing equipment, and domestic brands are actively seizing market share. Manufacturers enhance their competitiveness through technological upgrades, price adjustments, and product innovation, such as introducing advanced technologies such as RTK navigation and LiDAR to optimize product performance, while also focusing on channel construction and after-sales service to expand market influence. New entrants, including traditional garden tool manufacturers and robotics technology companies, have also joined the competition to jointly promote market expansion to broader regions such as the United States. It is expected that the boundaryless lawn mowing robot market will continue to attract new participants in the future, and the market will further expand.
In recent years, fully autonomous lawn mowing robot products have gradually been launched, among which many emerging manufacturers are leading this trend. With the launch of boundaryless planning lawn mowing robots, traditional lawn mower manufacturers are generally feeling pressure.
A previous article mentioned that in the past two years, several lawn mower robot manufacturers have raised crowdfunding amounts exceeding one million US dollars. Meanwhile, according to feedback from various channels, the market share of the New Power brand is rapidly increasing.
In the first quarter of 2024, on Amazon in the United States, the market share of Kuma Power (under Songling) and Weilan Continent (under No. 9) is only 10% to 11%. But by April May 2024, the market share of these two brands’ intelligent lawn mowing robots has reached 51%. On Amazon in Germany, the market share of these two brands has also increased from 4% to 49%. Previously, it was reported that Weilan Continent would achieve a quantity of 100000 units by 2024, while KUMA Power, Ecovacs, and Zhumi were expected to produce around 50000 units. At present, it seems that the targets have been basically achieved, and some manufacturers have even exceeded them, but the statistical methods vary. In addition, Baoshi De and Baimashanke also have considerable quantities. Among them, KuMa Power mainly relies on online channels, and there seems to be little offline distribution. However, 80% of the entire retail industry in Europe, including home appliances, comes from offline channels, which st
ill account for a very high proportion. In terms of offline channels, large garden power tool manufacturers and first mover lawn mower manufacturers have significant advantages, which are difficult to reverse in the short term.
Intelligent lawn mowing robots need to go through a relatively long cycle before being put into the market. At present, the conventional robotic vacuum cleaner has a development to product implementation cycle of approximately one year. However, for manufacturers with limited experience, the development and testing cycle for intelligent lawn mowing robots typically takes 2-3 years; It takes another 1-2 years for the product to receive feedback after small-scale sales; It may take 3-5 years for a company to go from start-up to profitability.
For this type of robot category with relatively high complexity, mass production is a great challenge. It is not easy to excel in various aspects such as equipment mold making, supply chain, contract manufacturing, quality control, and production management. In addition, whether each supplier can deliver smoothly and provide good support is a matter that needs to be considered. Afterwards, it also involves user experience feedback, overseas device operation and maintenance, and so on.
Overall, 2024 can be considered as the first year of the development of the borderless/planned lawn mowing robot race, with multiple manufacturers crowdfunding over one million US dollars. In 2025, this track will face a mass production test.