Xiaomi SU7: Tech giant’s debut in car manufacturing, assassin in the market

小米SU7:科技巨头的“造车首秀”,30万级市场的“刺客”

Benchmarking the ‘Performance Aesthetics’ of Million Dollar Supercars

The Xiaomi SU7 adopts the design language of “time and space ripples”, with a closed grille and droplet shaped matrix headlights (168 LED light sources) on the front face. The lamp cavity is equipped with a programmable light language system, which supports car owners to DIY animation projection. Side profile golden ratio split (4997mm in length, 3000mm in wheelbase), frameless doors+hidden door handles+active lift spoiler, with a drag coefficient as low as 0.195Cd, surpassing the Porsche Taycan. The tail penetrating “star ring” taillights and diffuser design echo the supercar genes, offering 9 high saturation colors such as Bay Blue and Lava Orange. The optional carbon fiber sports kit (including front lip/side skirt) perfectly blends the elegance of a coupe with the aggressiveness of a performance car.

Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market
Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market
Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market
Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market

The ‘Mobile Control Center’ of Mi Family Ecology

Space Magic: Adopting CTB battery body integration technology, the rear legroom reaches 1020mm, the trunk capacity is 517L (front trunk 105L), and the center console has a unique magnetic expansion interface (can be connected to an external Mi family coffee machine/drone console).

Material and craftsmanship: The entire car is made of Nappa leather and microfiber roof. The center console is embedded with liquid metal texture decorative panels. The steering wheel is made of Alcantara and carbon fiber splicing. The seats support 16 way electric adjustment and 5 massage modes. The cabin has passed SGS five-star health certification.

Intelligent interaction: 16.1-inch 3K central control screen+56 inch HUD+rear dual expansion screen (magnetic installation), equipped with HyperOS car infotainment system (Snapdragon 8295 chip), supports five screen linkage and seamless control of Mi home devices (one click interconnection of air conditioning/lighting/sweeping robot).

Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market
Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market
Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market

Global 800V high-voltage platform, redefining ‘performance threshold’

Power architecture: Dual motor four-wheel drive version (front 220kW+rear 275kW), 0-100km/h acceleration in 2.78 seconds, top speed 265km/h; Single motor rear wheel drive version (299kW) accelerates from 0 to 100 km/h in 5.28 seconds, with a top speed of 210km/h;

Battery technology: CATL Kirin battery (101kWh), CLTC range of 800km (four-wheel drive)/850km (rear wheel drive), supports 800V overcharging (5-minute recharge of 220km, 15 minute charge of 10% to 80%);

Chassis technology: front double wishbone+rear five link, standard CDC electromagnetic suspension+air spring (supporting 50mm lifting) across the range, iBooster 2.0 linear control system+four piston calipers, with a braking distance of 33.5 meters per 100 kilometers;

Energy efficiency management: Full range heat pump+nine way valve thermal management system, with a low-temperature range attenuation rate 15% lower than the industry average, and a power consumption of 12.8kWh per 100 kilometers (rear wheel drive version).

Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market
Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market
Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market
Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market
Xiaomi SU7: Tech giant's debut in car manufacturing, assassin in the 300000 yuan market

HyperMind actively learns and reconstructs the relationship between humans and vehicles

Intelligent driving system: Orin-X chip x 2+laser radar x 1+millimeter wave radar x 3, Xiaomi Pilot Pro can achieve map free urban navigation (pushed in Q3 2024), automatic parking supports mechanical parking space/diagonal parking space recognition;

Ecological Interconnection: The car’s infotainment system deeply integrates with the Mi Home ecosystem, and the in car voice can directly control home IoT devices (such as turning on the air conditioning in advance), with one click transfer of mobile applications to the car’s infotainment system;

Scene Engine: Preset “Meeting Mode” (automatic noise reduction/seat recline/DingTalk Meeting), “Camping Mode” (external discharge on+seat flat+sunroof dimming), supports user-defined scene combinations.

The ‘downgrade hitter’ in the 300000 level market

Compared to the updated version of Tesla Model 3, the SU7 has larger space, longer range (800km vs 713km), and a leading smart cabin ecosystem, but its brand premium and supercharging network are slightly inferior;

Compared to the Extreme Krypton 001, the SU7 design is more aggressive and accelerates faster (2.78 seconds vs 3.8 seconds), but the practicality of the hunting car’s space and the delicacy of chassis tuning are not as good;

Compared to the BYD Han EV, the SU7 outperforms all other performance parameters (motor power/charging speed/intelligent driving hardware), but the Han EV has a higher cost-effectiveness (starting price 50000 yuan lower);